Umaila Akhter | Founder & CEO, Turn Up PR

At Turn Up, we're on a journey to uplift individuals at every juncture of their lives, celebrating their authentic stories. We consistently work to ignite a transformative spark within each person and each brand, ensuring that their narratives not only echo loudly but also touch hearts worldwide, fostering a community where personal growth knows no bounds. We're on a mission to empower others to shine brightly in their endeavors, all while we embark on our own journey of growth and evolution. Every success story from our clients becomes a part of our own personal journey towards becoming the best versions of ourselves.

As publicity curators, we understand that each project, event, or product launch is unique and requires a tailored approach to maximize its impact. What distinguishes Turn Up from others is our non-commercial approach to our work. This commitment allows us to maintain authenticity, integrity, and a genuine connection with those we serve.

Our sustainable and enduring PR approach is not about quick wins but rather about gradual, consistent efforts aimed at fostering trust, credibility, and loyalty. We make sure each brand and PR strategy is customized to empower brands and individuals to authentically align themselves with their work. By championing strategies that resonate with their values, we pave the way for them to establish genuine connections with the community.

Zafir Huq | COO and Managing Partner, Turn Up PR

Fundamentally for me, the lifeblood of a lot of artists is giving people a place to create art and learn from each other. Turn Up Studio has presented an opportunity for us to explore how we can more meaningfully connect people with the community. Beyond the traditional and digital PR platforms, we are also rolling out services like strategic collaborations in production which will bring various talents under one roof.

At Turn Up Studio, we connect our talent community with our brand network – facilitating effective, powerful and meaningful campaigns. Our aim is to enable the new generation of talent to meet their full potential, while simultaneously helping brands reach their goals. While our PR vertical provides the long term PR strategy of the brand, the creative studio produces content specifically designed for the digital world. Our multidisciplinary production team delivers content in the form of digitalisation, film production, photography, visuals, animation and behind the scenes.

The prime focus of our studio is to disrupt and develop different marketing and creative disciplines during this increasingly fast-paced transition from traditional media onto social, digital and streaming platforms. We aim to record, produce content, work in a consortium with content creators, directors and production companies to utilise the new opportunities available and continue to challenge and innovate wherever possible.